runco's creativity model

Runco's Creativity Model emphasizes that creativity involves both the generation of new ideas and the ability to evaluate and select the best ones. It suggests that creative individuals possess a combination of divergent thinking (producing many ideas) and convergent thinking (narrowing down to the best solutions). The model highlights the importance of cognitive flexibility, risk-taking, and motivation in fostering creativity. Essentially, it views creativity as a process that moves from idea generation to idea refinement, where both spontaneous insight and critical judgment work together to produce innovative outcomes.