Rumelt's critique of SWOT analysis

Richard Rumelt criticizes SWOT analysis because it tends to oversimplify complex strategic issues. He argues that simply listing strengths, weaknesses, opportunities, and threats doesn’t provide real insight into how to develop a competitive advantage or address challenges. SWOT often results in a static snapshot that lacks depth, making it less useful for strategic decision-making. Instead, Rumelt advocates for a more nuanced approach that focuses on identifying core problems and devising specific, coherent strategies to address them, rather than relying on basic lists that can overlook underlying issues.