Rubin v. Coors Brewing Company

Rubin v. Coors Brewing Company was a legal case where the plaintiff challenged Coors' refusal to print alcohol content on its beer labels, arguing it was misleading. The Supreme Court ruled that the Alcohol and Tobacco Tax and Trade Bureau's (TTB) ban on printing alcohol content on labels violated the First Amendment's free speech protections because the information was truthful and non-misleading. The decision affirmed that commercial speech—like labeling—is protected by the Constitution and that regulations restricting truthful information must meet strict legal standards.