Roy Morgan

Roy Morgan is a market research company that collects and analyzes data about consumers’ opinions, behaviors, and preferences. They conduct surveys across Australia and New Zealand to provide insights on topics like shopping habits, media consumption, and social trends. Businesses and organizations use Roy Morgan’s data to better understand their target audiences, make informed decisions, and develop strategies. Their research helps in understanding how people think and act, offering a valuable snapshot of consumer insights that support marketing, advertising, and policy planning.