Rotman DesignWorks

Rotman DesignWorks is a creative workshop experience offered by the Rotman School of Management that helps professionals develop innovative thinking and problem-solving skills. Through collaborative exercises, strategic activities, and hands-on projects, participants learn to approach business challenges with a design-centric mindset, emphasizing user needs and innovative solutions. It aims to foster creativity, improve decision-making, and encourage fresh perspectives, enabling organizations to better adapt and thrive in a competitive environment. Essentially, it combines design principles with strategic thinking to help individuals and companies unlock new opportunities and drive meaningful innovation.