Rory Sutherland

Rory Sutherland is a British marketing expert and behavioral economics advocate. He is known for applying psychological insights to advertising and branding to influence consumer behavior effectively. As Vice Chairman of Ogilvy UK, he emphasizes understanding human motivations and perceptions to craft compelling marketing strategies. Sutherland often discusses how irrational human behaviors can be leveraged to create value and drive decisions, blending psychology with business to improve marketing outcomes. His work highlights that understanding minds matters just as much as data in creating successful brand messaging.