role of self in social behavior

The "self" plays a central role in social behavior by shaping how individuals perceive themselves and others, guiding their actions and reactions. It influences our choices, communication, and relationships, as we seek to maintain a positive self-image and meet societal expectations. Our sense of identity affects how we interpret social cues and respond appropriately, balancing personal feelings with social norms. Essentially, the self acts as an internal compass that helps us navigate interactions, fostering cooperation, understanding, and social cohesion while also expressing our individuality.