Roland Barthes’ “Mythologies”

Roland Barthes’ “Mythologies” analyzes how everyday objects, media, and customs carry cultural meanings beyond their obvious functions. He explores how these “myths” shape societal values by presenting certain ideas as natural or common sense, such as advertising images or fashion trends. Barthes reveals that these myths are constructed messages that influence our perceptions unconsciously, reinforcing existing power structures. By dissecting these cultural signs, he shows how meaning is socially created and maintained, encouraging us to critically examine the messages embedded in everyday life.