Rogers' Rule

Rogers' Rule, often referenced in marketing and communication, suggests that the effectiveness of spreading new ideas or innovations depends on how well they are communicated to the right people at the right time. It emphasizes that early adopters or influential individuals play a crucial role in influencing others to embrace change. Essentially, successful dissemination relies on targeted, clear messaging delivered through trusted channels, ensuring that information reaches key groups who can then help accelerate adoption throughout the broader community.