Rogers' Five Attributes of Innovations

Rogers' Five Attributes of Innovations describe factors that influence how quickly people adopt new ideas or products. They are: 1. **Relative Advantage**: How improved or beneficial the innovation is over current options. 2. **Compatibility**: How well the innovation fits with existing values, habits, or needs. 3. **Complexity**: How difficult the innovation is to understand or use; simpler is usually adopted sooner. 4. **Trialability**: The possibility to test or try the innovation before fully committing. 5. **Observability**: How visible and noticeable the results or benefits are to others. These factors help explain adoption patterns among individuals and groups.