Rogers' Five Adopter Categories

Rogers' Five Adopter Categories describe how different groups adopt new innovations or products. Innovators are the first to try new things, often driven by curiosity. Early adopters follow, quickly embracing innovations and influencing others. The early majority adopts after seeing benefits and feeling more confident, while the late majority waits until most people have tried it, often being more cautious. Laggards are the last, resistant to change and often adopting only when necessary. These categories help understand how technologies and ideas spread through society over time.