Rogers Curve

The Rogers Curve, also known as the Diffusion of Innovations, explains how new ideas, products, or technologies spread through a population over time. It shows that adoption typically follows a bell-shaped pattern, starting with a few early adopters, followed by the majority, and finally laggards who are slower to accept it. Early adopters are often influenced by social trends, while later groups need more evidence of usefulness before trying it. The curve helps businesses and innovators understand timing and strategies for introducing new offerings to different segments of society.