Roger von Oech

Roger von Oech was a renowned innovation thinker best known for his work on creativity and problem-solving. He developed tools and methods to help individuals and teams think more creatively, challenge assumptions, and generate fresh ideas. His popular concepts include "lemonade stand" thinking and the "Creative Thinker's Toolkit." Von Oech emphasized the importance of playful curiosity and mental flexibility in unlocking innovation. His work has influenced business, education, and design, encouraging a mindset that combines discipline with imaginative exploration to address complex challenges effectively.