Image for Roger Smith (General Motors)

Roger Smith (General Motors)

Roger Smith was the Chairman and CEO of General Motors (GM) from 1981 to 1990. He played a significant role in modernizing the company during a challenging era for the American automotive industry. Smith emphasized innovation, pushing for advanced technology in car manufacturing, and was instrumental in developing GM's robotics program. However, his leadership style and decisions, particularly regarding downsizing and a perceived lack of focus on product quality, drew criticism. Ultimately, Smith's tenure reflects a complex legacy of attempting to adapt a major corporation to the rapidly changing automotive landscape.