Roger's Diffusion of Innovations

Roger's Diffusion of Innovations describes how new ideas or technologies spread through a society or group over time. It suggests that adoption happens in stages: innovators first adopt, followed by early adopters, then the early majority, late majority, and laggards. Factors influencing this process include the innovation’s relative advantage, compatibility with existing values, complexity, trialability, and observability. Understanding this helps explain why some innovations spread quickly while others take longer, enabling developers and marketers to better target their efforts and encourage wider acceptance.