Roger's Adoption Curve

Roger's Adoption Curve describes how new ideas or technologies spread through a population. It segments adopters into groups: Innovators (the first to try), Early Adopters (quick to adopt), Early Majority (deliberate but open), Late Majority (skeptical but eventually adopts), and Laggards (resistant and last). The curve shows that adoption starts slowly, accelerates as more people join in, and then slows down as saturation occurs. Understanding this pattern helps businesses and organizations plan how to introduce new products and reach different types of users effectively.