Roger Martin (Strategy)

Roger Martin is a prominent strategy consultant and author known for his work on business strategy and design thinking. He emphasizes the importance of integrating insights from diverse fields to create innovative solutions. Martin advocates for a clear focus on the company's "strategy," which involves making choices about what to do and what not to do to create value. His ideas encourage leaders to think critically and creatively, aligning their organization's goals with the needs of customers, ultimately fostering sustainable competitive advantages in the market. Martin’s insights bridge the gap between theory and practical business application.