Roger L. Martin (business theorist)

Roger L. Martin is a respected business thinker and former dean of the Rotman School of Management at the University of Toronto. He is well-known for his work on strategic thinking, emphasizing the importance of integrating customer insights and core capabilities to create competitive advantages. Martin advocates for deliberate, innovative decision-making, encouraging organizations to focus on aligning their actions with long-term vision. His ideas often center on balancing creativity and analytical thinking, helping businesses develop clear strategies that drive growth and adapt effectively in dynamic markets.