Roger D. Blackwell (Professor)

Roger D. Blackwell is an esteemed professor known for his contributions to marketing and consumer behavior. He has spent decades researching how consumers make purchasing decisions and how businesses can effectively reach their audiences. Blackwell is recognized for integrating psychological insights into marketing strategies, helping companies understand not just what people buy, but why they buy. His work has influenced both academic theory and practical applications, making him a noteworthy figure in the field of marketing education and research.