Robson Rotation

Robson Rotation is a method used by online advertising platforms to fairly and systematically display different ad variations to users. It involves cycling multiple ads evenly across a target audience so that each ad gets comparable exposure. This approach helps ensure a balanced comparison of ad performance, reducing bias from uneven impressions. By rotating ads in a set order, marketers can accurately determine which ad resonates best, making data-driven decisions to optimize their campaigns. Robson Rotation promotes fairness and efficiency in ad testing, leading to more effective advertising strategies.