Roberto Medina

Roberto Medina is a Mexican music producer and promoter best known for creating the famous music festival, Vive Latino, which celebrates Latin American rock and alternative music. He has played a significant role in promoting Latin artists and fostering Latin American cultural events. Medina's work has helped elevate Latin music on the international stage, making him a key figure in the Latin American music industry. His efforts focus on showcasing diverse musical talents and building platforms that support the growth of Latin music genres worldwide.