Roberto Goizueta (Executive)

Roberto Goizueta was a prominent Cuban-American business executive best known for his role as CEO of The Coca-Cola Company from 1981 to 1997. Under his leadership, Coca-Cola expanded globally and significantly increased its market value, transforming it into a leading beverage company. Goizueta was known for his innovative marketing strategies and commitment to customer satisfaction. He also emphasized corporate responsibility and sustainability. His legacy includes not only the financial success of Coca-Cola but also a focus on diversity and community engagement within the business. He passed away in 1997, leaving behind a lasting impact on the corporate world.