Robert Worcester

Robert Worcester was a prominent British pollster and market researcher, best known for founding the polling company MORI (Market & Opinion Research International). He played a significant role in shaping public opinion research in the UK and was influential in the development of techniques used to measure public sentiment on various issues, including elections and social trends. Worcester was also vocal about the importance of ethical standards in research and contributed to discussions on democracy and civic engagement. His work has had a lasting impact on how public opinion is understood and analyzed in the field of social sciences.