Robert Mercer

Robert Mercer is an American hedge fund manager and co-CEO of Renaissance Technologies, a highly successful quantitative investment firm known for using advanced mathematical models to make investment decisions. Mercer gained prominence for his political involvement, particularly in funding various conservative causes and supporting Donald Trump during the 2016 presidential campaign. His work has significantly influenced political strategies and campaigns, especially through data analytics and social media. Mercer is often associated with the rise of data-driven political tactics, including the use of targeted advertisements to sway public opinion.