Robert Mehrabian

Robert Mehrabian is a psychologist best known for his research on communication, particularly the idea that non-verbal cues significantly influence how messages are interpreted. He proposed that in face-to-face communication, 55% of meaning comes from body language, 38% from tone of voice, and only 7% from spoken words. Mehrabian's findings highlight the importance of non-verbal elements in conveying emotions and attitudes. His work has been influential in fields like psychology, communication, and marketing, emphasizing that how something is said can be just as important, if not more so, than what is actually said.