Robert McLuhan

Robert McLuhan was a Canadian scholar and the eldest son of Marshall McLuhan, a famous media theorist. Like his father, Robert studied how technology and media shape human experience and society. He worked to expand and apply his father’s ideas, exploring how new communication tools influence culture, consciousness, and social change. His work often focused on the impact of digital technology and the internet, emphasizing the importance of understanding media’s role in modern life. Essentially, Robert McLuhan helped us think critically about how evolving media forms affect our perceptions, interactions, and societal structures.