Robert J. Gifford

Robert J. Gifford is a researcher and expert in the field of psychology and environmental behavior. His work focuses on understanding how and why people make choices related to sustainability, energy use, and environmental protection. He explores factors that influence individual and collective actions toward more eco-friendly practices. Gifford's research aims to identify effective ways to promote positive behavioral change, helping individuals, communities, and policymakers adopt more sustainable lifestyles. His insights contribute to addressing environmental challenges by bridging behavioral science and practical intervention strategies.