Robert H. Frank

Robert H. Frank is an influential American economist known for his work on the relationship between economic behavior and social norms. He highlights how people's decisions are often influenced by the behavior of others, leading to phenomena such as conspicuous consumption, where individuals buy expensive items to signal status. Frank has written popular books, including "Luxury Fever" and "The Economic Naturalist," making complex economic ideas accessible to the general public. He emphasizes the role of social factors in economics and advocates for policies that consider these human behaviors to promote social welfare and equality.