Robert Fritz

Robert Fritz is a renowned American author and organizational consultant known for his work on creative process and change. He developed the concept of the "Structural Tension" model, which explains how setting clear goals and understanding current realities create a tension that naturally drives individuals and organizations toward desired outcomes. Fritz emphasizes that sustained change happens by aligning your mental structures—your beliefs, habits, and goals—rather than just trying to willpower your way through challenges. His ideas are widely used in personal development, leadership, and creative development to foster effective change and innovation.