Robert Cross (author of "The Hidden Power of Social Networks")

Robert Cross is a researcher and author known for his work on social networks within organizations. In his book "The Hidden Power of Social Networks," he explores how the informal relationships and communication patterns among employees influence company performance, innovation, and decision-making. Cross emphasizes that understanding these underlying connections can help organizations improve collaboration and information flow. His insights reveal that success often depends not just on formal structures but on the informal, often unseen, social ties that create a powerful network supporting organizational goals.