Robert C Blattberg

Robert C. Blattberg is a prominent figure in marketing and business research, known for his work on customer relationship management and pricing strategies. He has made significant contributions to understanding how businesses can effectively engage customers and optimize marketing efforts. His research often combines analytical techniques with practical applications, helping companies make informed decisions about targeting, retention, and sales approaches. Blattberg's insights are widely recognized in both academic circles and the business world, influencing how companies connect with and serve their customers for improved performance and profitability.