Robbie Kellman Baxter

Robbie Kellman Baxter is a strategic expert and author specializing in subscription business models. She helps companies understand how to attract and retain customers through memberships and ongoing services. Her advice focuses on creating value that encourages long-term relationships, rather than one-time sales. Baxter has worked with major brands like Netflix and LinkedIn, and she offers insights on how businesses can adapt to the shift toward subscription-based revenue. Her expertise helps organizations build loyal communities and sustainable revenue streams in an evolving marketplace.