Rob MacMillan

Rob MacMillan is a recognized expert in the global wine industry, specializing in market research and data analysis. As a senior figure at IWSR, a company that provides insights into beverage alcohol trends, he helps wineries, distributors, and investors understand market dynamics, consumption patterns, and future opportunities. His work involves analyzing industry data to guide strategic decisions, ensuring stakeholders stay informed about consumer preferences and economic factors shaping the wine and spirits markets.