Roadshow

A roadshow is a series of presentations or events organized by a company, often to introduce a new product, service, or investment opportunity. It typically involves executives and marketing teams traveling to different locations to engage with potential clients, investors, or partners. The goal is to generate interest, gather feedback, and build relationships. In financial contexts, roadshows are used by companies planning to go public or raise capital, allowing them to present their business strategy to investors in multiple cities. Overall, it’s a strategic way to engage and communicate directly with target audiences across various regions.