rigorous methodology

A rigorous methodology means carefully planning and following precise procedures when conducting research or experiments to ensure the results are accurate and trustworthy. It involves clearly defining questions, collecting data systematically, and analyzing it carefully to avoid errors or bias. This approach helps others understand exactly how the conclusions were reached and allows for the study to be repeated for verification. Essentially, it's about maintaining high standards of accuracy, consistency, and honesty throughout the entire process to produce reliable and valid findings.