Right to Object

The Right to Object gives individuals the ability to oppose certain data processing activities carried out by organizations, especially when processing is based on legitimate interests or for direct marketing purposes. If someone objects, the organization must stop processing their data unless they can demonstrate strong legal reasons to continue. This right empowers individuals to have control over their personal information, ensuring they can prevent it from being used in ways that they find intrusive or unfair, thereby increasing transparency and respecting personal privacy.