Right of Publicity Act

The Right of Publicity Act gives individuals control over how their name, image, or likeness is used for commercial purposes. It prevents others from using these personal identifiers without permission to sell products, promote services, or for advertising, making sure people can benefit financially from their own identity. The law typically applies during a person’s lifetime and sometimes after they pass away, depending on the jurisdiction. Its purpose is to protect personal privacy and ensure that individuals have the opportunity to control and profit from their own image and persona.