Ricksploitation

Ricksploitation refers to the phenomenon where the character Rick from the animated series "Rick and Morty" becomes so popular that he influences trends, merchandise, and cultural references beyond the show itself. It often involves the commercialization or fandom-driven spread of Rick's personality, style, or catchphrases, sometimes leading to overexposure. Essentially, it's the exploitation of Rick's iconic status for profit or entertainment, emphasizing how a fictional character can significantly impact culture and consumer behavior through widespread recognition and engagement.