Rick Burton

Rick Burton is a professor and expert in sports management and marketing. He specializes in analyzing how sports teams, events, and organizations operate, market themselves, and engage with fans. With a background in both academics and real-world sports business, Burton helps companies and institutions understand the complexities of the sports industry. His insights assist stakeholders in making strategic decisions to improve their sports-related initiatives, brand presence, and fan experiences. Overall, he provides knowledgeable guidance on how sports organizations can succeed financially and culturally in a competitive environment.