Richard M. Perloff

Richard M. Perloff is a respected communication scholar specializing in social influence, media, and public opinion. His work examines how media messages and persuasive communication impact individual attitudes and societal norms. Perloff has contributed extensively to understanding the psychology behind persuasion, including in areas like political communication and advertising. He has authored influential books and articles that explore mechanisms of influence, such as framing and messaging strategies, helping to clarify how media shapes perceptions and behavior in society.