Richard L. Bagozzi

Richard L. Bagozzi is a distinguished scholar in marketing and social psychology, known for his work on understanding how individuals make decisions, form attitudes, and behave in social and business contexts. His research often explores the psychological processes behind consumer behavior, aiming to improve marketing strategies and organizational understanding of human motivation and action. Bagozzi's contributions help bridge the gap between psychological theory and practical marketing, providing valuable insights for businesses seeking to better connect with and serve their customers.