Richard H. Thaler's "Nudge"

Richard H. Thaler's "Nudge" refers to subtle design choices that influence people's decisions in predictable ways without restricting options. By structuring choices thoughtfully—such as automatically enrolling employees in retirement plans while allowing opt-outs—organizers help individuals make better decisions aligned with their interests. These gentle prompts, or "nudges," leverage behavioral insights to improve outcomes in areas like health, finance, and public policy, encouraging more beneficial behaviors without forcing them.