Richard F. Staelin

Richard F. Staelin is a respected scholar and professor known for his work in marketing, management, and decision sciences. His research often explores how consumers make choices and how businesses can better understand and influence those decisions. He has contributed to our understanding of marketing strategies, pricing, and consumer behavior. Staelin’s insights help companies develop effective marketing plans and improve customer experiences by analyzing how information, perceptions, and preferences shape buying decisions. Overall, he is a leading expert in interpreting the complex ways people and organizations behave in markets.