Richard C. Atkinson

Richard C. Atkinson is an influential American psychologist and educator known for his work in cognitive psychology and educational reform. He served as the president of the University of California system and played a key role in shaping higher education policies. Atkinson is also noted for developing the "Atkinson-Shiffrin model" of memory, which describes how information is processed in the mind. His advocacy for standardized testing reform, particularly the SAT, emphasized assessing students' potential over their performance on specific exams, highlighting the need for fairer measures in educational settings.