Rich Energy

Rich Energy was a British energy drink company known for its sleek branding and sponsorship of Formula 1 racing teams. Launched in 2015, it aimed to compete with major brands like Red Bull and Monster. However, the company faced controversies regarding its business practices, leadership, and marketing claims. Despite initial popularity, it struggled with consistency and credibility, leading to negative publicity and its departure from the F1 sponsorship. Today, Rich Energy is considered a niche brand in the energy drink market, with its story serving as an example of branding and management challenges in competitive industries.