Rhetorical Theory in Digital Communication

Rhetorical Theory in Digital Communication examines how people use language and visuals to persuade or influence others online. It involves understanding the strategies behind messages shared through social media, websites, and other digital platforms. Key elements include ethos (credibility), pathos (emotional appeal), and logos (logical argument). By analyzing these components, we can better understand how digital communication shapes opinions, builds relationships, and inspires action in a connected world. This theory helps us navigate the vast amount of information we encounter online, allowing us to critically assess the effectiveness of messages we receive.