Rhetorical Genre Studies

Rhetorical Genre Studies is a field that examines how different types of communication—like emails, essays, advertisements, or speeches—are organized, styled, and used to achieve specific purposes. It explores how these “genres” develop patterns over time and across contexts, helping us understand why certain formats work effectively in particular situations. By analyzing these patterns, scholars can better understand how language influences perception and behavior, and how writers and speakers tailor their messages to audiences. Essentially, it studies the conventions of different communication forms to see how they function and how they shape meaning.