rhetorical criticism in the digital age

Rhetorical criticism in the digital age is the analysis of how digital media—such as social media, websites, and online videos—are crafted to influence audiences. It examines the language, visuals, and strategies used in these digital messages to understand their persuasive power, societal impact, and underlying intentions. As communication increasingly shifts online, rhetorical criticism helps us interpret how digital platforms shape public discourse, identity, and culture, providing insights into the evolving nature of persuasion and argumentation in a connected world.