Rhetoric of Emptiness

The Rhetoric of Emptiness refers to the persuasive technique of using the appearance of openness or simplicity to attract attention or influence opinions, often masking underlying complexity or meaning. It involves employing minimalistic language or visuals that seem straightforward but can be intentionally vague or empty, allowing audiences to fill in their own interpretations or distractions from the lack of substance. Essentially, it’s a strategic way of engaging emotions or curiosity through seeming simplicity, which may obscure deeper issues or truths behind the surface.