Reyes Family (Yvon Chouinard's family)

The Reyes Family, related to Yvon Chouinard, is a family of Basque heritage connected through Chouinard's wife, Malinda Reyes. They are significant in Chouinard's personal life and have been involved in various aspects of his ventures and philanthropy. The family’s influence extends into Chouinard's commitment to environmental and social causes, reflecting their cultural values. While not a prominent corporate entity, their role highlights the importance of family and heritage in shaping personal values and business ethics.